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  • Scott Iseman

Adventures in Candy Development

Working on building a snack/candy business model for retail, so back into the stores for several weeks of market research.

First the numbers.

The U.S. confectionery (candy, gum, chocolate, mints) industry generates $37 billion in annual retail sales, while the U.S. snack market is driving $150 million in sales.

Visit most retailers, and will see the top brands dominate placement at checkout and in center store.

This is a high-impulse turn product in a volume-driven industry.

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