Adventures in Candy Development
Working on building a snack/candy business model for retail, so back into the stores for several weeks of market research.
First the numbers.
The U.S. confectionery (candy, gum, chocolate, mints) industry generates $37 billion in annual retail sales, while the U.S. snack market is driving $150 million in sales.
Visit most retailers, and will see the top brands dominate placement at checkout and in center store.
This is a high-impulse turn product in a volume-driven industry.